Category Archives: Webinars

How to Use Video to Increase your Webinar Registrations

There’s no doubt video is a very effective marketing tool. Hundreds of studies point to the fact that the use of video leads to better marketing results. According to Forrester for example, including a video in an email increases the click through rate by 200-300%. According to Unbounce, including a video on an optin page (also known as squeeze page or lead capture page) increases the conversion by 80%. This is why, when promoting a webinar, it is essential you create a video. An effective marketing video should include some key elements outlined below: Attention grabbing The first few sentences should really capture your target market’s attention to ensure they keep on watching the rest. A good way to start…

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