Author Archives: Darren Jenkins
How to Use Video to Increase your Webinar Registrations
There’s no doubt video is a very effective marketing tool. Hundreds of studies point to the fact that the use of video leads to better marketing results. According to Forrester for example, including a video in an email increases the click through rate by 200-300%. According to Unbounce, including a video on an optin page (also known as squeeze page or lead capture page) increases the conversion by 80%. This is why, when promoting a webinar, it is essential you create a video. An effective marketing video should include some key elements outlined below: Attention grabbing The first few sentences should really capture your target market’s attention to ensure they keep on watching the rest. A good way to start…
How To Write Attention-Grabbing Email Subject Lines
With so many emails circulating in the cyber-world these days, it’s easy for those you send to your subscribers to be missed. That is, unless you craft an attention-grabbing email subject line that demands to be read. So how exactly do you do that? Thankfully, it’s not difficult. Follow these suggestions and your emails will grab your subscribers’ attention straight away. 1. Know Your Goal: The sole purpose of the subject line is to get people to open the email. That’s all. You don’t need to do anything else here, so don’t try to give additional details. Your subject line needs to be attention-grabbing enough to make your subscribers see it and think, “Ooh, I have to find out more.”…
The Best Email Marketing Habits
The Best Email Marketing Habits Have you ever wondered why some people rave about email marketing and how much it helps their business, while others can’t seem to get anywhere near the same results? In most cases, this comes down to your email marketing habits. Either you’re doing it right … or you’re not! The good news is, we’ve put together some simple guidelines you can start using straight away. Here’s our 7 best email marketing habits: 1. Segmenting: Segmenting allows you to separate your email subscribers into more relevant groups so you can market to them more specifically. For example, you could segment your subscribers into categories such as beginners, intermediate and experienced. This then allows you to send…
