Transform Boring Website Copy Into Attention-Grabbing Content

Writing website content isn’t as easy as people often say it is. Sure, you can just pile on a bunch of keywords and write something that kind of makes sense and draws in the audience, but having a way with words can really uplift your content and make it more appealing to people. But is it possible to turn existing boring copy on your website into something more fun that can attract leads? It sure is, and here’s how you can do it. Source: https://unsplash.com/photos/2H-R-INJ3ts (CC0) Headlines are important, so make good use of them Headlines are usually the very first thing that you see when you skim through an article. As such, you should be spending a lot of…

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SEO Trends To Know About In 2022

Search Engine Optimisation (SEO) is undoubtedly essential to the success of businesses since a whopping 93% of online experiences start with the use of a search engine. SEO’s goal has always remained the same: to boost your presence and ranking in relevant search results. However, the tactics for achieving this aim are in constant flux due to the dynamic nature of SEO. Consequently, it is prudent for marketers to keep up with these ever-changing processes to make their digital marketing efforts more relevant and effective. Below are some top SEO trends to know about in 2022. Emotionally-charged headlines are less effective Image Credit Every internet user is guilty of clicking on a headline that was too captivating to resist. However,…

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Steps To Maximise Your Investment Potential

Investing is a means of increasing your earnings and making money, but it doesn’t always work out. There are risks involved with all types of investments. In this article, we’ll outline some steps you can take to maximise your investment potential. Research Research is always beneficial, even for experienced investors. Before you spend money or put funds into investment opportunities, gather as much information as possible, seek expert advice and make sure you understand how investments work in that specific arena. It is particularly important to take the time to carry out research if you are a beginner or you are exploring new types of investments. If you have experience in stocks, for example, and you’re thinking about buying and…

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How to Take Your Business Global With Online Marketing

Content Marketing Blog

There are many misconceptions about taking a business globally. One of the most common is that it’s expensive and challenging. This may have been true in the past, but with online marketing, it has never been easier or more affordable to reach customers worldwide. This blog post will discuss some of the best ways to use online marketing to take your business global! Content Marketing Content marketing is a great way to reach new audiences. By creating high-quality content, you can attract attention and build an audience. When you create content relevant to your target market, they’ll be more likely to engage with it. You can use various content marketing strategies to reach new markets, such as: Blogging: You can…

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How to Use Video to Increase your Webinar Registrations

How to Use Video to Increase your Webinar Registrations

There’s no doubt video is a very effective marketing tool. Hundreds of studies point to the fact that the use of video leads to better marketing results. According to Forrester for example, including a video in an email increases the click through rate by 200-300%. According to Unbounce, including a video on an optin page (also known as squeeze page or lead capture page) increases the conversion by 80%. This is why, when promoting a webinar, it is essential you create a video. An effective marketing video should include some key elements outlined below: Attention grabbing The first few sentences should really capture your target market’s attention to ensure they keep on watching the rest. A good way to start…

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How To Write Attention-Grabbing Email Subject Lines

How To Write Attention-Grabbing Email Subject Lines

With so many emails circulating in the cyber-world these days, it’s easy for those you send to your subscribers to be missed. That is, unless you craft an attention-grabbing email subject line that demands to be read. So how exactly do you do that?  Thankfully, it’s not difficult. Follow these suggestions and your emails will grab your subscribers’ attention straight away. 1. Know Your Goal: The sole purpose of the subject line is to get people to open the email. That’s all. You don’t need to do anything else here, so don’t try to give additional details. Your subject line needs to be attention-grabbing enough to make your subscribers see it and think, “Ooh, I have to find out more.”…

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The Best Email Marketing Habits

The Best Email Marketing Habits

The Best Email Marketing Habits Have you ever wondered why some people rave about email marketing and how much it helps their business, while others can’t seem to get anywhere near the same results? In most cases, this comes down to your email marketing habits. Either you’re doing it right … or you’re not! The good news is, we’ve put together some simple guidelines you can start using straight away. Here’s our 7 best email marketing habits: 1. Segmenting: Segmenting allows you to separate your email subscribers into more relevant groups so you can market to them more specifically. For example, you could segment your subscribers into categories such as beginners, intermediate and experienced. This then allows you to send…

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